Business owners need to regularly assess their businesses from an investor's point of view. Whether or not the business is interested in attracting investments or continuing to develop on their own is not important. The approach of assessing investment attractiveness of your business is extremely useful in making significant corrections to your path of development, it minimizes risks and increases general appeal for employees and clients. It is vital to focus on major points of growth, they can help business stand out amongst competitors and create an image of uniqueness.
