 Have asked in an interview of A. Buchelnikova (Vsluh.ru) question to Igor Mann about blogs. I was interested in his PERSONAL opinion: applicability and use of blog-sphere – it is space for personal diaries, opinions, free thoughts or an instrument for promotion of business interests? How sincere and fully Igor have answered my questions – is for you to judge: A.B. – Konstantin Yurievich Smolentsev from Moscow is asking: «Dear Igor! How effective are blogs of employees for business promotion? Is it ethical? Is there a substitution of idea of publication of personal opinions, diaries, impressions to direct advertising of business or a product by interested employees?» I.M. – I think that blogs are a very effective marketing tool. For the problem, noticed by Konstantin Yurievich, not to occur, it is useful to orient on certain rules and laws, which are, for example, exposed in book….of publisher – «…» (Names are censored for unsanctioned advertisement) Konstantin Y. Smolentsev
http://smolentsev.com
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