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? How to motivate a village worker
Russian agriculture is growing from an unprofitable branch to a perspective direction of investments – here is where agribusiness became “trendy”. There are a lot of free niches, there are and always would be people willing to work, prices on agro-production are growing. How to use a favorable conjuncture and earn millions of dollars on that, experts from Discussion Club “DC”.
It is paradoxical, but the majority of agribusinessmen still speak of their branch in the genre of crying Yaroslavna: everything’s falling, fatal difficulties with the authorities, with getting land and money for development of business, etc.
KONSTANTIN SMOLENTSEV, Chairman of the Board of Directors of “SMOLENTSEV and Partners”, has offered to put emotions aside and look at a village in a pragmatic way: “When we speak of bank sphere, we don’t argue if it is business or not. Farmers often perceive agriculture as destiny, as a heavy cross. Precisely this approach does not allow to build technological business processes.” Mr. Smolentsev has expressed his opinion that it is necessary for agricultural producers to increase investment appeal of an enterprise – to build line of goods, think of a package, schemes of storage, transportation, selling: “If you do the same steps as you would in other businesses, then you get a similar result”.
Business quarter, ¹ 20 (640) June 2nd, 2008